1. Inspiration is key
Whenever I am taking on a new client and researching their ideas, I always spend time gathering designs from all around the world as inspiration.
With today’s technology, it is now easier than ever.
There are quite a few sources for amazing inspiration for designers.
I like to follow Graphic Design tags on Pinterest – Pinterest is a fantastic place to get inspired!
Viewing other graphic designers work from all around the world can really help when feeling stuck.
Most of my inspiration comes from high fashion brands, looking online at the latest high fashion packaging, invitations are so inspiring.
Depending on your style of design you will find different things will inspire your design work, Explore this!
A regular haunt of mine is Behance.
It is full of talented designers from all around the world.
It is also an excellent place for you to showcase your work and give inspiration to others.
2. White Space is our friend
A see many designers try to over complicate things or try to fit in too much.
From my experience, LESS IS MORE.
Always try to keep everything to a minimum; this is what will be remembered and is necessary for brand recognition.
Try to shorten the message and get more to the point.
After all, people will not read the entire message, so focus on the main point to get across.
Do not be afraid of white space, it is your friend, and it helps to emphasise the actual message.
Colour is one of the single most important aspects of graphic design.
As humans, we are incredibly visual, and we rely heavily on visual communication.
Take your time to choose the right colours.
It is always a good idea to do some research into different colours as different colours set different tones and moods to your overall design.
There is a lot of research and theories out there on the significance of colours.
There is an excellent article on colour psychology out there like Color Psychology in Marketing and Brand Identity: Part 2
“Colour evokes emotions” Mydee Lasquite – Visme.co
Different colours evoke different emotions from people.
That’s why it is imperative that when you are creating that new logo or icon for a brand that you do your research into the colours to use and why you should use a specific tone if that is the way you want to go.
In saying all of the above, most of the design work that we produce is monochrome for the reasons of readability and adaptability.
Contrast is one of the keys to creating amazing graphics.
Be it black and white or black and yellow; it is essential to use the right contrast in your design.
However contrast is not only about colours, but it also covers different shapes, contrasting fonts and typography.
All these contrasts should compliment each other and bring your design together.
Contrast of sizes
One of my favourite things to experiment with is contrasting with the sizes of elements in my designs.
Having all the text the same size and font style can make designs quite dull and will not grab people’s attention.
It would help if you experimented with contrasting sizes of text, shapes and graphics that will give your design real impact.
Contrast of colour
The contrast of colour is essential to a good design.
It is essential to work with colours that compliment each other.
The worst thing to do is pick colours that are similar to each other as you cause confusion and irritation.
5. Align your objects (Please)
Alignment can really make or break a good design.
I am not saying everything must be centred or to the left, but it has to make sense in your design.
One trick I use is to use Grids & Rulers.
6. Font experimentation
The most time-consuming tip of them all!
Often it takes us hours of experimentation to combine and find fonts that work beautifully together!
Poorly paired fonts can make a design feel uncomfortable, unfinished, or unprofessional.
Experimentation is critical, and I highly recommend allowing time for this for every design project that you take on because it will make the most significant difference to your graphics.
7. Using Photos & Text
A good trick to know when trying to use text over a photo is to darken the picture to really make the text pop and stand out.
Nobody wants to be squinting trying to read the text because your background image is overpowering and making the words hard to read.
There is an excellent article on Design Modo – 10 Tips for Designing with Type on a Photo that goes into good detail on tips and tricks you can follow when working with photos and text.
8. Responsive Logos
In 2018 with web 2.0 applications on the rise, companies and the design industry started to focus on Responsive Logos and Icons.
This means the logo responds to the size of the device it is being viewed on.
All of the biggest brands today now all use responsive logos and icons across all their media channels to ensure no matter what device you view them on that they have total continuity and are still easily recognisable.
Check out a cool website dedicated to responsive logos – http://responsivelogos.co.uk/ where you can change the size of your browser and these famous brands logos will all dynamically change.
9. Movement: animations & GIFs
Add interest to ads, email newsletters, illustrations, icons and logos by taking advantage of this trend.
In particular, using this trend with social media content will generate higher levels of engagement when compared with flat image content.
10. Gradients Rock
Well, this may just be my own option, but I love gradients.
2018 was really the year of gradients, and it was a trend I fully embraced in particular with metallic gradients.
If you are carrying out web or application design, I strongly recommend that you think about using a gradient in your design.
It will make your design look sophisticated, and it makes it easier for text to pop on a gradient background.
There are some really cool tools on the web now to help you pick an impressive gradient for your next web design or application.
One I use a lot is uiGradients.
This tool basically lets you select the gradient you like and gives you the Hexadecimal values of the gradient so you can recreate it in Illustrator or Photoshop.