Absolutely every business has some kind of Internet presence -they can be large or small, sell products and services, be very specific or general- they all want the same thing: to reach the largest number of people while investing the smallest amount of resources and getting the largest amount of benefits possible.
Well, there’s a very efficient method for achieving all of this while getting all your potential clients to know your business and be interested in it at the same time: Internet advertising.
Unlike traditional advertising, Internet advertising is increasingly more accessible for every business and enables you to quickly, easily, efficiently and affordably reach your target public. That’s why it’s gaining more ground among those businesses with an online presence.
So, while having a blog is fundamental, having a presence on social networks is indispensable and having a online marketing strategy is necessary. The reality is that Internet advertising is also essential and is becoming a more habitual and necessary practice.
It’s not only this, but you need to know why Internet advertising is so important, what types of advertisements there are and what tips to follow to attain the best results. And this is exactly what we’re going to show you.
1. Advertising on search engines
One of the most frequently used Internet advertising methods is Search Engine Marketing (SEM), and of course Google tops them all.
In fact, the huge technological giant has a method so you do sponsored advertising: Google AdWords.
The main benefit of this type of advertisement is that they enable improving your website’s positioning through paid advertising. This way, for example though SEM techniques, you can advertise your products, services or content through Google’s advertising service, or others. Users will find you more easily since your advertisements will be displayed in the user’s relevant search results.
This type of advertising usually works by pay per click (PPC); meaning that you only pay for each click made on your advertisement, and although there are other ways, this continues to be the most used. It’s highly personalizable and you choose the max amount of clicks you want to pay for a certain word.
In terms of format, only up to four lines of text is supported and is distributed in the following way: 25 characters in the title, 70 in the text and 35 for the URL.
For example, suppose you want to make a reservation for a hotel in the Fiji Islands next month and you search on Google: “the best hotels in the Fiji Islands”. As you can see in the following image, in the upper search results there are advertisements and for the lower ones they are organic results positioned through SEO techniques. The latter results show you that your business is visible by placing it in the first rankings
2. Advertising on social networks
It would be foolish to overlook the power that social networks have in helping you attain a successful business. And is not only effective within your digital marketing strategy but advertising on social networks is increasingly gaining more followers thanks to its effectiveness.
In fact, the majority of social networks offer the possibility to create advertisements right on their platforms, whether it be promoting messages and content or creating specific advertisements. Facebook, Twitter, LinkedIn, Instagram and YouTube are just some of them.
Furthermore, they allow you to segment your target public and with this you’ll be able to choose which group of people you’re trying to reach. Not only with this, but with promotional messages you’ll be able to reach more people, be positioned higher and have more options for obtaining successful results.
If you want to maximize your presence on social networks, being known and driving traffic towards your social profiles and website is a good option for you.
This is how a Twitter advertisement looks like as an advertisement on your timeline
Banners are, probably, the best known form of online advertising and much of this is because they were the first advertisements to appear on the Internet.
They consist in strategically placing advertisements with different formats, sizes and designs within a web page. Users who click on the advertisement will be taken to the site you choose. The problem, though, is that nowadays we are so saturated with advertisements that we barely pay any attention to them, therefore, if you want to advertise online you must first consider the other options such as Google AdWords or advertising on social networks.
For example, if you’re reading a news article on any online newspaper, let’s say DailyMail.com, you’ll see advertisements like this
All jokes aside: it’s no doubt that you’ve closed dozens of pop-up advertisements while using the Internet (probably a lot more than this) and this happens to be the norm with online advertising and also very annoying.
These are windows that pop up and take you to a website different from what you were just looking at, and although years ago this method was quite efficient, nowadays its becoming a bigger and bigger no-no on the Internet.
Now, this is not related to the ever so popular online marketing resource: inserting a pop-up on your own website which invites users to register, subscribe or simply enter their email in order to receive information which is completely free.
Something as simple as this can help you gain prospects, increase your database and give you better results. On Postcron, as you learned a little at the beginning of this article, we’ve implemented this action and the truth is that it’s something to keep in mind
5. Advertising on blogs
With this we’re not referring to advertisements that appear on any blog -since this goes along with banners or Google advertisements- but rather a type of indirect advertising which is usually done through storytelling and branded content, creating an advertisement around an experience, story or reflection.
This is a relatively new method and therefore many businesses are still unaware of the advantages.
It consists of a type of collaborative advertising and in order to take advantage of its potential you must search for the leaders in your sector to pay them in exchange for them writing an article where they speak highly of your products or services -and when we say “pay” we’re not only talking about money but you can also offer them your products and services or other things that you both can benefit from-.
If you already know which blogs are followed by your target public, then this is a very good option to get discovered and get some traffic.
TheFashionSpot, for example, is one of the most well-known fashion and beauty blog who tends to talk about various products and services as you can see in the following image