A well-built Pay Per Click (PPC) campaign is the BEST way to ensure that your website (or landing page) is showing up at the top of the search results. By using available data to target the most valuable keywords, your brand, product, or service will stay competitive. The main benefit of PPC advertising is that you only pay when someone actually clicks. Imagine if you only paid for the people who actually read your newspaper ad or contacted you after hearing your radio spot. Hands down, digital advertising just makes more sense.
5 Reasons Why Your Business NEEDS Digital Advertising
Digital advertising with both text and display ads is the most cost effective way to reach your audience. Since you only pay per click, your budget goes a lot further than it would with traditional advertising. Here are 5 more reasons why your business NEEDS digital advertising.
1. Targeted Digital Advertising Drives Conversions and Sales
A study done by Nielsen Catalina Solutions, a leader in measuring advertising performance, found that the sales return on a targeted campaign ranges from 3 to 5 times the investment. These findings show that by correctly leveraging the available data, a well-built digital advertising campaign yields amazing return on investment.
2. Success is Easy to Measure
One of the greatest strengths of digital marketing is the amazing ability to measure the results. You know how many people clicked, opened, referred, shared, and so much more. When a digital advertising campaign is correctly connected to your website, you also have the ability to track the entire journey. This way you can see which campaigns are working and which need to be updated.
3. Digital Advertising is Targeted
“We treat each client differently because online advertising is not plug & play. Digital campaigns should be customized to each client’s specific needs.”
Imagine if you had a billboard and could change the message for each vehicle that drove past. Now imagine that you could turn it off for some people who you didn’t think were potential customers. Finally, and most importantly, imagine only having to pay when someone actually read your message AND followed through by contacting you. That’s the power of digital advertising.
4. Potential Customers Are Already Searching Online
EVERYONE is online. Do you want proof? Where are you RIGHT NOW? Next time you’re out in a crowd, look around and see how many people are looking at their phones. They are most likely on social media, looking up reviews, or watching videos. Your potential customers are already there, and so is your competition, so using online advertising is vital to your success.
5. Digital Campaigns Are Easy to Adapt
Having the ability to track every digital campaign gives you amazing power. You are able to make changes and tweaks on the fly. Instant updates can be made to adjust each ad depending on the data coming in. This flexibility allows you to stay in front of your potential customers and is unparalleled in any other advertising medium.