AdRoll Digital Advertising Platform

Our AI-Powered Digital Ad Platform Uses Customer Data to Maximize ROI AdRoll’s digital advertising software works 24/7 to automatically and continuously perfect your campaigns to achieve maximum growth and value. AdRoll is powered by artificial intelligence...

An Educator’s Complete Guide to Digital Advertising

The digital advertising industry has spawned into a multi-billion-dollar enterprise, with the industry flocking to programmatic advertising in recent years. Digital advertising allows marketers to leverage data and technology to target customers with relevant messages...

Digital ad spend: Paid search continues to dominate in 2019

A May/June survey of 500 digital marketing decision makers found that paid search comprises 40% of digital ad spend. More on top challenges, trends, and publishers.   Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019....

About the Digital Advertising Alliance

About the Digital Advertising Alliance The Digital Advertising Alliance (DAA) is a consortium of the leading national advertising and marketing trade groups that together deliver effective, self-regulatory solutions to online consumer issues. About the Associations...

What is Digital Advertising? Types of Digital Advertising

You must be noticing different types of Ads on the Sites, Search Engine Results, Social Media Platforms, YouTube, etc. –All these ads are collectively known as Digital Advertising. 1. What is Digital Advertising? Marketers and business owners use online mediums to...